To tackle the issue, the team behind a nationwide 'My Name, My Identity ' initiative - which has launched in order to raise awareness - described how, as the world becomes increasingly connected, cross-cultural communication increases...."
http://www.independent.co.uk/student/news/teachers-who-pronounce-students-names-incorrectly-have-negative-impact-on-their-learning-say-us-a7043131.html
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